Australian brand · Ballan, Victoria
Sher Wagyu
A Victorian family brand run by Nick and Vicki Sher since 1991 through their company Beefcorp Australia, producing both Fullblood and Crossbred Wagyu.
- Origin
- Australian brand
- Producer
- Beefcorp Australia
- Raised in
- Ballan, Victoria
- On U.S. menus
- 2 published venues
- Origin
- Ballan, Victoria, Australia
- Breed status
- Fullblood and crossbred, both
- Feeding
- Grass then grain, 400+ days
- Producing since
- 1991
Two products under one name
Sher describes its output as fullblood and crossbred Wagyu, and that conjunction is the single most useful thing to know before reading a menu that names it. The brand covers both ends of the breed question, so the name on its own does not resolve which one is on the plate.
That is not a criticism of the producer, which is being accurate. It is a caution for the reader: where Stone Axe can be taken as shorthand for fullblood, Sher cannot, and a kitchen citing Sher without saying which has left the question open.
A family operation since 1991
The Sher family have been producing Wagyu since 1991, from Ballan in Victoria, which makes them among the earlier Australian entrants into the breed. Cattle are grass fed and then grain finished for more than 400 days, a long finishing period consistent with the marbling the brand is known for.
The company's public site is light on detail and several of its own deeper pages do not resolve, so this entry stays short rather than filling the gap with inference. Where a producer has not published something, the honest entry is a brief one.
Where to eat it2
Common questions
- Is Sher Wagyu fullblood?
- Sometimes. Sher produces both fullblood and crossbred Wagyu and describes them together, so the brand name alone does not tell you which you are being offered. Ask the restaurant or retailer which of the two the cut is.
- How long is Sher Wagyu fed?
- The cattle are grass fed and then grain finished for more than 400 days, per the company's own description. The family has been producing Wagyu at Ballan in Victoria since 1991.
Producer details verified against sherwagyu.com.au, the brand's own site.
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