Regional brand · Mie
Matsusaka Wagyu
Mie Prefecture's Matsusaka beef, one of the three oldest and most prized Wagyu brands.
- Region
- Matsusaka, Mie
- Breed
- Japanese Black, virgin female cattle
- Reputation
- Commonly included in informal top-three lists
- Character
- Producer-described fine marbling and soft fat

Where to eat it3
A major regional Wagyu brand
Matsusaka beef, from the area around Matsusaka City in Mie Prefecture, is a widely recognized regional Wagyu brand. Its standard centers on uncalved female Japanese Black cattle meeting the defined production-area and raising requirements.
Producer material emphasizes fine marbling and low-melting fat, but a sensory description or melting-point result should not be treated as a universal threshold for every Matsusaka carcass. The city of Matsusaka cites a champion animal named Yoshitoyo selling at auction for 50 million yen in 2002.
The beer-and-massage story
Matsusaka is the source of much of the folklore about pampered Wagyu: cattle given beer to stimulate appetite and massaged by hand. Some Matsusaka farmers have genuinely used these practices, historically to encourage eating during humid summers, but they are best understood as heritage and marketing rather than a universal requirement of the grade.
How to order it with confidence
Matsusaka beef is individually traceable through a public identification system. A claim that names Mie Prefecture, grade, and traceability evidence is more informative than a bare "Matsusaka style" description.
Common questions
- Are Matsusaka cattle really fed beer and massaged?
- Some farmers have used both practices, traditionally to keep cattle eating in hot, humid weather. They are part of Matsusaka's heritage and marketing rather than a rule that defines the beef, and they are not universal.
- What makes Matsusaka different from Kobe?
- Both are Japanese Black regional brands with different rules. Kobe requires eligible Tajima cattle and the Kobe association's Hyogo, grade, sex, and carcass criteria. Matsusaka comes from its defined Mie production area and centers on uncalved female cattle under its own standard. Soft-fat descriptions for Matsusaka are producer characterizations, not a universal threshold.
Looking for the U.S. ranches that raise Wagyu? See the farms · The Kobe list · How to spot authentic Wagyu
